For an e‑commerce client in the furniture sector, we developed a bespoke 3D online configurator for sofas and armchairs.
A furniture manufacturer with 20 years of experience, specializing in the design and sale of high‑quality upholstered furniture—corner sofas, armchairs, sofas and sofa beds. What sets our client apart is their dedication to delivering personalized experiences. They achieve this by adopting cutting‑edge technology that supports both manufacturing and online sales. As their business partner, we created a fully customized 3D configurator for sofas and armchairs.
I‑sofa sought a solution capable of offering every possible product variant and attribute, while empowering customers to independently configure their chosen item.
Personalizing at scale always presents challenges and requires a shift in how products are presented. Our work began with in‑depth discussions to understand the client’s vision, followed by a detailed needs analysis and proposal of fitting technical solutions.
Planning required us to master realistic fabric rendering on a configurable model. Close collaboration during the material preparation phase ensured we met the desired level of fidelity.
During the development of the configurator logic, our team also integrated with the client’s Shopify store. To overcome Shopify’s native limitations around large variant sets, we built a proprietary solution for dynamic variant creation at the point of purchase.
Our experience allowed us to quickly implement additional enhancements—addressing issues and streamlining workflows—even mid‑project. Deliverables included the user‑facing configurator, an administrative panel, per‑variant pricing controls, a quotation calculator, and full integration with the sales platform, all of which underwent iterative testing throughout implementation.
Investing in an e‑commerce configurator delivers numerous benefits. It creates a new marketing touchpoint for customers who wish to personalize a sofa or armchair without seeing it in person. It also enables showcasing an extensive palette of materials and configurations, optimizes the personalization workflow, and provides precise sales control via integration with the client’s storefront.
Thanks to our shared vision and close collaboration, we delivered a solution that drives sales on i‑sofa.pl.
On i‑sofa.pl, when a user selects a sofa or armchair model, they can launch the configurator to personalize every detail. A 3D view of the chosen model appears alongside its available options and attributes. Customers configure in real time—choosing, for example, narrow or wide armrests, fabric colors, or leg finishes. To simplify navigation among hundreds of fabrics, we introduced filtering by color groups or categories.
Hovering over the help icon on any fabric swatch reveals a tooltip with guidance and an option to order a material sample. Additional controls beneath the 3D view allow users to inspect dimensions, zoom or pan, and even launch an augmented‑reality (AR) preview.
Every change is reflected instantly in the 3D model, giving customers full confidence in their final selection.
If you’re looking for a team that will understand and bring your idea or project to life, you can count on us.
We decided to start working together after just a few initial meetings – from the beginning, they demonstrated a professional approach, understood our needs, and were able to effectively plan the project execution. The work on the 3D configurator followed a partnership model – we received concrete proposals, which we jointly developed into the final version. We wholeheartedly recommend the company and their 3D configurator.
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