Modern sales in the packaging industry

Today, packaging is not just about protecting a product. It has become an important part of brand identity in e-commerce, logistics, and retail. Companies use packaging to shape customer experience, which is why the demand for personalized solutions continues to grow. Customers more and more often want to preview how their packaging will look with their own logo, slogan or individual design. A packaging configurator makes this possible and automates the ordering process. It supports sales departments, reduces communication errors, speeds up order handling and helps deliver exactly what the customer expects.

Configurators in the packaging sector

A packaging configurator can have different levels of complexity. It can range from a simple form for a single type of packaging to an advanced system that allows the selection of multiple variants, printing options, price calculation, and the ability to submit a ready-made order. Everything depends on the specifics of the company, the sales process, and customer expectations. The more complex the configurator, the more important its intuitiveness, interface clarity, and logic become — these factors ensure accurate packaging design and an error-free configuration process.

Here are some examples of configurator types we can implement in the packaging industry.

  • Configurator with access for B2B clients (wholesale, discounts, login)
  • Single-type packaging configurator
  • Multi-product packaging configurator
  • Configurator with or without visualization
  • Configurator for packaging, envelopes, and folders
  • Custom packaging configurator
  • Plastic packaging configurator
We will create and implement an online configurator for you!

Dedicated solution

Who do we create packaging configurators for?

Packaging configurators are tools that can significantly improve the order handling process, both in e-commerce and in B2B production. As more companies offer packaging personalization, the need to automate and simplify this process is growing. Whether you sell branded gift boxes or produce bulk packaging for online retailers, the right configurator can become your competitive advantage. We create solutions dedicated to the needs of various target groups.

Online stores listing their products on Allegro or other e-commerce platforms, where customers want to configure gift packaging (for example, with a personalized logo, text, or graphic).

E-commerce businesses that need simple or advanced creators for selecting dimensions, materials, and printing.

Packaging manufacturers serving B2B and wholesale clients who want to streamline order intake and offer generation.

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How We Work

Partnering with us gives you access to our expertise and full support. We meet your requirements at every stage—from planning to launching the finished product configurator.

1
Define Needs - We analyze requirements and facilitate team communication.

Define Needs - We analyze requirements and facilitate team communication.

2
Documentation - We document all specifications and formalize the agreement.

Documentation - We document all specifications and formalize the agreement.

3
Build the Configurator - We develop and deliver your online configurator.

Build the Configurator - We develop and deliver your online configurator.

4
Test & Deploy - We rigorously test the solution until it’s live and ready for customers.

Test & Deploy - We rigorously test the solution until it’s live and ready for customers.

Benefits of having a configurator in the packaging industry

Customer service optimization

The configurator tool takes over a large part of the customer service process. It allows the customer to design the packaging, choose markings and parameters, and complete the purchase independently.

Customer engagement

Engage both new and returning customers by offering a new experience through configurator-based shopping. Let them create a personalized packaging design and enjoy a visualization of their own product.

Increased conversion

Providing a tool that facilitates personalization is a simple way to automate processes and save time, ultimately leading to higher conversion rates.

System integrations

We can integrate the configurator with your existing systems to synchronize data and enable further automated processing.

Learn more about online configurators

Let’s talk about personalization needs in your business.

Get in touch with us and share your idea. We’ll develop a configurator solution that allows your customers to create personalized products on their own.